Since Tara Sparling and I published our post on using paid ads to promote your book yesterday, I’ve been reading the comments left on our blogs. At first, I was surprised by how many authors feel lost when it comes to ads. How many point out that there are no hard data about ads. It’s like we’re in uncharted waters.
Then, I realized they’re right. Too few of us have been willing to share their results with others, helping them avoid potential pitfalls and showing them safe waters.
As Tara so eloquently put it,
This is worse than standing in a betting shop, five minutes before a race. You have money in your pocket, but a limited amount of time in which to select a guaranteed winner, and the odds are not in your favour.
Well, this sucks. It could be the cough syrup talking (I’m down with a stupid cold)…
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